What is exactly personal branding photography in Zurich? To start talking about it and why you need it, we need to break down each word and first define what brand it is.
According to Marty Neumeier, “A brand is a result, it’s a customer’s gut feeling about a product, service, or a company. It ends up in their heads, in their hearts”.
In other words, it’s how customers perceive your product or service and what kind of emotions they get, such as, “I feel empowered by carrying this expensive handbag”. So, don’t get confused, it’s not about your brand name, your logo, colours, etc. Those elements are part of a brand, but they don’t make the brand.
Your brand it’s your business reputation and each person can have a different definition of reputation, and that’s ok as long as you get benefits for your business. You cannot change their perception, but you can influence them in a positive way.
Branding is a marketing concept and it’s basically the strategy to create your brand, to develop the vision & mission of your business, the values, the logo, colours, etc.
Personal branding photography is about the person behind the brand. It takes the person or founder in front of the image with the sole purpose of creating a stronger connection with the customers.
With personal branding photography, you can share knowledge with your audience as an expert of your field. Together with your customers, you will build a community based on transparency and loyalty.
Customers believe more in a person instead of the brand. So you can spread your brand’s values, messages, etc. by showing your personality in photos, videos, and texts.
Well, you aren’t alone, many of the founders have been in your place and as a photographer, one of my services is to guide you in this process.
I’ll give you some tricks to make you feel comfortable and confident during the session. Also, I’ll give you ideas to show and marketing tips!
However, the most important question you need to answer is what would you like to transmit? What kind of emotions do you want to evoke in your images? Once you have answered these questions, I’ll get a better understanding of your business and create the perfect photos for you!
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